CALL US TODAY: 0203 983 8278
Home // How Can I Protect My Aesthetics Practice From Damaging Comments?

Facial and other aesthetics treatments are developing all the time. And the demand for qualified and experienced practitioners in the field continues to grow. These treatments – soft tissue fillers, Botox and chemical peels for example – are intensely personal to the patient.  And the potential for unrealistic expectations and disappointment is great. At Nath Solicitors in London, we represent aesthetics practitioners with issues around reputation management and defamation. On occasion, of course an aesthetics client will have a legitimate case against a business. However, we are increasingly asked to intervene in response to unjustified and defamatory allegations about aesthetics treatments – particularly on social media.

Aesthetics is all about building a reputation of skill and trustworthiness. Unfounded allegations can be hugely damaging to a business in the field. Here we explain some of the legal remedies available to aesthetics practitioners when faced with defamatory comments about their business – online and elsewhere.

WHAT IS DEFAMATION?

It’s important to remember that not every critical comment can give rise to a defamation case. If a client criticises you to your face for example, and doesn’t communicate the criticism to anyone else, you are unlikely to have any legal claim. But if:

  • A client makes or publishes a statement about you to someone else; and
  • The statement is untrue; and
  • The statement causes you serious harm

then under Section 1 of the Defamation Act 2013 you may have several legal remedies available to you. Depending on the legal advice you obtain, you may quickly be able to minimise the fallout to your aesthetics business caused by the defamation and obtain monetary compensation for any loss you have suffered.

HOW CAN I DEAL WITH DEFAMATORY COMMENTS?

Sometimes defamatory comments about salons and aesthetics treatments make national news. But we deal regularly with instances of disgruntled clients posting harmful and unjustified comments and reviews on highly influential websites and social media channels and local community forums. These cases may not draw a lot of attention nationally but they can nevertheless pose a real threat to an aesthetics business.

Nath Solicitors will always take a practical and strategic approach to defamation cases. Everything depends on what the client wants to achieve. It might be the case that an apology and immediate removal of the offending comments is sufficient to deal with any damage caused by the defamatory remarks. In these circumstances, a strongly worded letter from us is usually highly effective in achieving the desired outcome.

On occasion, more formal legal action is required. And if we are confident that you have a good case for defamation, we’ll issue proceedings in your behalf. In Olukoya v Badejo (April 2021) for example, we successfully brought a High Court case on behalf of clients who had been subjected to a litany of defamatory Facebook posts and online videos.

Remedies available through the court are:

  • Declarations that the words complained of are untrue and defamatory
  • Injunction preventing defendants from publishing the words complained of
  • Orders that defendants remove offending statements
  • Monetary damages
  • Formal apologies under the Defamation Act

Successful clients will usually have their legal costs paid by the person who published the defamatory comments.

It’s worth pointing out that only a very small percentage of our cases end up in court because we are able to settle matters to the satisfaction of our clients at a much earlier stage.

COMMENT

Defamation is a serious matter. Untrue statements can destroy legitimate and professional businesses and goodwill that may have taken years to build up. Nowhere is the potential for such harm greater than in the sensitive aesthetics industry. At Nath, we help clients put things right. As our High Court success in Olukoya v Badejo  that we’ve mentioned demonstrates, we have an enviable track record in these types of online defamation cases.

CONTACT US

We act for professionals in aesthetics and related fields, taking cost-effective and appropriate action to restore reputations and get compensation for any losses suffered as a result of defamatory comments online and elsewhere. Contact Shubha Nath at Nath Solicitors on 44 (0) 203 983 8278 or get in touch with the firm online.

    CONTACT US TODAY

    I accept the privacy policy

    To prove you are not a robot, please answer the following question:

    Testimonials

    Copyright. Nath Solicitors Limited. Registered in England and Wales. Company Number: 08724944. VAT number: 207490711. Office Located at: 35 Berkeley Square, London, W1J 5BF. Nath Solicitors Limited is authorised and regulated by the Solicitors Regulatory Authority. Registration number 608014. Terms Of Use. Privacy Policy. Cookies Policy. Complaints Procedure.