Increasingly your website is the first experience your clients and potential business partners have of your organisation. So it’s understandable that companies invest time and financial resources developing their online presence. Good design and valuable content will help your visibility with search engines and potential clients. But it’s important not to lose sight of other elements of your website that are just as crucial in building consumer trust and ultimately generating new business for your company.
By publishing clear terms and conditions, privacy policies and cookies and consent policies you give a clear signal that your organisation is credible. You show that you understand and respect the principles of confidentiality, privacy and data security. In short you demonstrate you’re a company that’s ready to do business in a safe and secure way.
DO I NEED TERMS AND CONDITIONS FOR MY WEBSITE?
Inclusion on your site of the terms on which visitors use it is not a legal obligation. But it makes sense to develop a bespoke set of terms and display them prominently. Ideally there should be at least a link to the terms and conditions from each page of your site. Not only do terms and conditions help create a sense of professionalism but explicit terms can also help protect you from the legal repercussions of harmful or defamatory material that is posted on your site without your permission. In addition you can stipulate clearly how images and other content on your site may be distributed or otherwise used, protecting intellectual property and copyrighted material. Typical website terms and conditions can include:
DOES MY WEBSITE NEED A PRIVACY POLICY?
Data security laws mean that if you are collecting personal information from your web visitors you need to clearly state how and why you are doing so. A comprehensive privacy policy shows that you have complied with this legal obligation. It also provides visitors with the reassurance that they are dealing with a reputable, security-aware organisation.
If you intend to share any personal information you must either have prior consent (unless you are required by law to disclose the information). Key provisions in privacy policies include:
If you would like advice on terms and conditions and privacy policies for your website call us on 0203 983 8278 or contact us online.